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Social networking site Pinterest has launched a feature which will track user behaviour while allowing the option for users to opt out of tracking tools.
The company said that its new Home Page would seek to provide users with a better-suited experience by serving up pages more suited to user interests. To do so, the site is looking to collect more data on user activities and interests.
“If you’re interested, we’ll also suggest personalized pins and boards based on websites you go to that have the Pin It button,” said Pinterest software engineer Ke Chen.
“So if you’re planning a party and have gone to lots of party sites recently, we’ll try to suggest boards to make your event a hit.”
In rolling out the new feature, Pinterest is also looking to provide privacy controls for users. The company said that it would be adding support for the 'Do Not
Track' security platform. The service will allow users to opt out of tracking platforms and automatically disable features which would keep a log of user browsing patterns.
Users who opt out of the feature will be able to use the Pinterest service without having their activity logged.
The 'Do Not Track' platform, has emerged as a preferred tool for privacy activists, though the platform is not without its detractors. The Sans institute has panned the platform for its opt-in nature which requires site administrators to manually add support for the platform and lets adminsitrators continue to track user behaviour.
The company said that its new Home Page would seek to provide users with a better-suited experience by serving up pages more suited to user interests. To do so, the site is looking to collect more data on user activities and interests.
“If you’re interested, we’ll also suggest personalized pins and boards based on websites you go to that have the Pin It button,” said Pinterest software engineer Ke Chen.
“So if you’re planning a party and have gone to lots of party sites recently, we’ll try to suggest boards to make your event a hit.”
In rolling out the new feature, Pinterest is also looking to provide privacy controls for users. The company said that it would be adding support for the 'Do Not
Track' security platform. The service will allow users to opt out of tracking platforms and automatically disable features which would keep a log of user browsing patterns.
Users who opt out of the feature will be able to use the Pinterest service without having their activity logged.
The 'Do Not Track' platform, has emerged as a preferred tool for privacy activists, though the platform is not without its detractors. The Sans institute has panned the platform for its opt-in nature which requires site administrators to manually add support for the platform and lets adminsitrators continue to track user behaviour.